New Music Heaven : Just Loud

June 25, 2018
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Are you ready to get loud? JUST LOUD’s Episode 1 is a bold and confident introduction to a truly unique artist, representing an immaculate blend of modern pop and the spiky, in-your-face pop-rock of the 1980s while projecting pure originality. True to its name, Episode 1 may be the first time you experience JUST LOUD’s fearless artistry—but it assuredly won’t be the last.

Born in Suffolk, Virginia, the 28-year-old singer’s adolescence largely revolved around the church his family raised him within. “It was a very small country church—very old-school,” he states on his upbringing. “My mom couldn’t wear makeup or pants, I couldn’t go to movies or play any sports or watch TV. I was the rebellious one that always had questions.” That rebelliousness eventually led him to be cast away from the church at the age of 15, at which point he decamped to Los Angeles to pursue making music professionally.

Hard work eventually led to signing a record deal with Eleven Seven Label Group, with Episode 1’s four tracks coming from various recording sessions with Dave “Sluggo” Katz (Neon Trees, Coheed and Cambria) over the past year. “I always say I have voices in my head where I collect sound,” JUST LOUD says while talking about the recording sessions. “Sometimes I’d do Bowie, sometimes I’d feel MGMT—I was using sound and music, not just one particular artist. The atmosphere that me and Dave created just came so organically.”

In the high-energy “Electrified,” JUST LOUD ruminates on the parties of days past over a tart synth line so infectious that it might just lodge itself in your head for days. Underneath the swaying framework and ebullient vocals—reminiscent of electro-rocking contemporaries like MGMT and M83—lies some serious truths about growing up and personal maturation. “Partying made me electrified—I was invincible,” he admits. “If you give a loner drugs, they’re no longer a loner—they’re comfortable, they feel like they’re the shit. Every time I did drugs, I always wished I could be that person in real life.”