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Did you know Portland tourism is promoted by a blue monster in Japan?

I'm obsessed with this.

April 3, 2019

Did you know that in Japan, a funny blue monster is used to promote tourism to our fine city?

A post shared by Travel Portland JP (@odnarotravel) on

I feel like I remember hearing about this campaign a couple years ago, but today was definitely my first time seeing Odnarodude and I just had to share. Have I been living under a rock? Wait, don't answer that. 

Portland is indeed very weird and keeping it that way. I love it.